Marketing to Millennials: Is Your Company Gen-Y Friendly?

Posted in Asheville advertising agency in North Carolina

"Parents Just Don't Understand."

If you're over 45, you may not remember the hit single from DJ Jazzy Jeff & The Fresh Prince's album, He's the DJ, I'm the Rapper. If you have kids, on the other hand, you probably heard the same complaint at some point ... and you probably rolled your eyes and assured them you felt the same way about your parents when you were young ... only to realize later that your children may have actually been right.

The world has changed a lot in the last 30 years, making Millennials, or Gen-Y, our most diverse generation yet. The sudden changes within our social diaspora placed immense pressure upon those presently aged 16-33 that didn't exist for Baby Boomers or their GI parents. Times really are different.

People, on the other hand, are still people. The major changes in technology are what make it difficult for Baby Boom business owners to reach Millennials.

Stephen Cannon, vice president, marketing for Mercedez-Benz USA, expressed Millennials' spending influence:

Gen Y is the largest consumer group in U.S. history and will soon be as important - and eventually more important - than the Baby Boomers. It's larger in size and, by the end of this decade, will be fueling the economy. It will have more spending power than any other generation, giving its members the ability to make or break brands simply by paying attention to them. (Cannon, Stephen. "When Gen Y Speaks, Boomers Must Listen." The Huffington Post, 24 Aug. 2010. Web. 19 Sept. 2010.)

Because VCI Connection is a Millennial-owned business (founder Clary Pollack is 28), we understand how to reach this ~~elusive~~ demographic. Moreover, we value and respect our elders and surround ourselves with mentors and professionals from a vast chronological continuum.

We help companies realize Gen-Y really isn't different at all, we just respond differently, and to different methods of communication. Please contact us to learn how our expertise–and youthfulness–can help your company compete for the Gen-Y dollar.